Restaurant marketing in Poblenou

Then we add what keeps the rest of the week going: content and social media for locals who decide in the evening and the weekend beach crowd, local SEO so people find you on their phone, and targeted ads for an opening or the terrace season peak. We run it all for you, as a team specialised in restaurants, and we know how to win over each audience in the neighbourhood.

What works in Poblenou

• A Google profile and website ready for the 22@ lunch rush, when the decision is made in Maps in two minutes.
• Content and social media for locals and the weekend beach crowd, posted consistently through the week without you having to deal with it.
• Local SEO and targeted ads to show up when people search for you and to push openings or terrace season peaks.

Win the 22@ lunch without losing the weekend

The 22@ district has filled Poblenou with offices, and at lunchtime thousands of people look for somewhere to eat nearby with no time to waste. The winner here isn't whoever posts the most on Instagram, but whoever has a spotless Google profile and a website with the menu and booking just a tap away. That's the first thing we get ready for you.

At the weekend the crowd and the channel change, and that's where consistent content and social media come in, plus targeted ads when the moment calls for it. We know how to attract each of these audiences; on this page we focus on setting it all up and running it for you.

22@ on weekdays, the Rambla at the weekend

The 22@ district has turned Poblenou into one of the densest office areas in Barcelona. That customer has about twenty minutes for lunch and decides on their phone, sometimes still in the lift: they open Google Maps and compare two or three nearby options. What decides it is a complete profile, with real opening hours, photos of the food and the menú del día visible, a clear price and signs of speed, such as a takeaway option or something vegetarian without having to ask.

At the weekend the neighbourhood slows down. The Rambla del Poblenou fills with people strolling towards the beach, and brunch has become a local habit. That audience has time: they browse Instagram on Friday night thinking about the next day’s plan, and they’re won over by the table, the terrace and a short video that shows the time they’ll have there.

That’s why two calendars work here: Monday to Friday, mid-morning, the set menu with a photo and price; Thursday afternoon and Friday, content for the weekend. And it pays to measure them separately, because lunchtime bookings usually come from Google Maps and weekend ones from Instagram. Many restaurants here still have a half-finished Google profile or an Instagram that hasn’t posted in months, which leaves room for anyone who keeps both up to date.

For the weekend, what matters most are real videos and reels, filmed in the restaurant on a Saturday with real people: they show the plan and make someone choose your terrace over the one next door.

Frequently asked questions

How do I attract 22@ office workers deciding where to have lunch?

With your Google profile and website in shape: accurate opening hours, the set lunch on show and a booking button. That person decides in Google Maps in two minutes, not on Instagram, so that's where you need to be spotless.

What about locals and the weekend beach crowd?

With consistent content and social media, and targeted ads at seasonal peaks. That crowd does browse Instagram and takes more time to decide, often the day before, so it calls for a different approach from the office lunch rush.

How much does it cost and what's included?

The website, local SEO and advertising are quoted based on where you're starting from. We'll give you the details in the free visibility audit.

Do you come to the restaurant? How do we get started?

We start with a free visibility audit of your Google profile, website and social media. If photo or video production is needed, we come to your restaurant in Poblenou and build the plan from there.